The saying goes, “If you want something done, ask a busy person.” That sentiment rang true this past year as the small but mighty Intermatic marketing team worked together to bring campaign after campaign to life in support of our customers.

All the team’s hard work paid off at the NAED Marketing Summit, where Intermatic received five tED Best Of category awards for marketing excellence. Intermatic was also honored as a finalist for the prestigious Best Of Overall award.

Here’s a quick rundown of the projects and campaigns that helped our team earn silverware at this year’s awards. Congratulations to all the winning suppliers and distributors who helped push our industry forward!

Category: Event – Intermatic Road Show

Our coast-to-coast Road Show helped us raise awareness for an array of new Intermatic solutions, including ARISTA® and the Electronic All-Purpose Contractor Box.

Category: Digital Social Campaign – Intermatic Road Show Digital Promotion

Taking the belief that “all news is local” to heart, the Intermatic social team developed engaging copy and location-specific image assets to support dozens of social posts supporting the Road Show tour. By combining organic posts with paid placement, the team helped drive attendance at more than 30 local events throughout the United States.

Category: Product Launch – ETW Series + PE Series Product Launch

In late 2023, the Intermatic team was tasked with launching two similar wireless solutions to two uniquely different audiences. By combining humor and creativity with distributor-friendly resources, we successfully introduced new ETW Series and PE Series Wi-Fi Controls to both electrical and pool and spa customers with great success.

Category: Video – New ETW Series Wi-Fi Controls

To convey the complex features of our new ETW Series timers in an approachable, engaging way, we turned to humor and animation inspired by a familiar television show to create a standout marketing video.

Category: Integrated Promotional Campaign – PANELGUARD+ Launch

Leveraging the strength of the original PANELGUARD product line, our team worked to develop complementary marketing messages and resources to support the new PANELGUARD+ solutions. The campaign centered around the tagline “From Facility to Fortress,” which reinforced the enhanced capabilities of PANELGUARD+ while also aligning with previous value messages.

Thank you to all the team members, partners, and industry allies who helped bring these campaigns to life. We’re looking forward to even more exciting projects in 2025 and beyond!